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Samsung: Apple’s Been “Freeriding,” We’re Getting Aggressive | TechCrunch

September 23, 2011

If you were to take a good hard look at the Apple-Samsung trail of destruction (otherwise known as their world-wide patent war), you’d likely come to the conclusion that Apple is ahead by a few key points. Apple has taken down the Galaxy Tab 10.1 in Germany, won an EU-wide (sort of) injunction on three Galaxy smartphones (though Samsung’s found a way to keep selling them), and kept the GalTab from being sold in Australia as well. Samsung has yet to get any iProduct removed from store shelves.

Obviously, this is an ongoing war and anything could happen, but as it rests now Apple has the advantage. With any win, however contained, the psychological affects of that win carry over into other court systems and countries. So Apple’s win is more than just a win in Europe, and a semi-win in Australia — it’s a sign to all the other courts that Apple may just have a point to their argument. To Samsung, this effect is lethal.

With that said, Samsung’s head of global marketing for mobile communications Lee Younghee has said that Samsung plans to take a much more aggressive stance with regard to Apple, reports the AP. After hearing this, Samsung’s somewhat tentative attitude throughout these proceedings makes much more sense. It’s well known that Samsung and Apple share a fruitful business relationship, with Samsung being a component supplier for Apple and Apple, in turn, being one of Samsung’s biggest customers.



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