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Microsoft touts Kinect at tiny hut in shadow of Apple store – GeekWire

October 17, 2011

Crowds flocked to the Apple store at University Village in Seattle on Saturday afternoon, enticed by the possibility of picking up a new iPhone 4S. But a few steps away, Microsoft was doing a little guerilla marketing of its own.

The company has set up a temporary hut within spitting distance of the Apple store. It is not really a store, since nothing is for sale.

But you can play games on a Kinect, dancing, hitting virtual volleyballs or taking penalty shots on an animated goalkeeper.

The goal of the hut is to build buzz for next week’s grand opening of the Microsoft store– a huge bash which will feature appearances by baseball legend Edgar Martinez and Seattle Sounders FC goalkeeper Kasey Keller on Thursday, a performances by The Black Keys on Friday and a concert by OneRepublic on Saturday.


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