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PHOTO: JAL’s First Boeing 787 Dreamliner in New Livery (updated) | Airline Reporter | Blogging on the airline business

December 14, 2011

From Boeing’s press release: “The first Boeing (NYSE: BA) 787 Dreamliner to enter service for Japan Airlines (JAL) rolled out of the paint hangar last night. The airplane’s livery features the iconic new brand mark on its tail and underscores the airline’s commitment to provide the highest level of service to customers and contribute to the advancement of society. The logo is a distinct symbol of the airline which was the first Japanese carrier to fly internationally from Japan since 1954.”

This is the new livery that JAL first premiered on one of their Boeing 767s back in March 2011 and was shown off in drawings in January 2011. JAL already had multiple 787 Dreamliners painted in their older livery at Paine Field and it was assumed that they would be re-painted in the new livery before delivery.

The resurrection of the crane is to match the airline’s, “new philosophy and corporate policy which underscore the company’s re-commitment to provide the highest levels of service to customers and to raise its corporate value in order to contribute to the advancement of society.”


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