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Facebook Rolls Out ‘Promoted Posts’ to Extend the Reach of Your Page’s Content #FB4Biz

May 30, 2012

Introducing ‘Promoted Posts’

Facebook is calling this new tool Promoted Posts, a paid offering for Facebook page admins to promote recent posts, extending their reach beyond the normal exposure they’d get in fans’ news feeds. In other words, using Promoted Posts will increase the percentage of fans your organic content reaches, although Facebook makes no indication of exactly how much more that percentage is:

“Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post.” – Facebook

You can promote any type of post you can create in your page’s sharing tool, including status updates, photos, offers, videos, and questions. Using Promoted Posts, you’ll generate sponsored stories that get delivered to both desktop and mobile news feeds, not the right-hand sidebar where ads are normally displayed. These Promoted Posts will get shown to users who are already fans of your page in addition to friends of people who interact with the promoted post (i.e. friends of people who have liked, shared, commented, or claimed an offer from the promoted post). These promoted stories, which are marked as “Sponsored” in news feeds, will run for up to 3 days after the post was originally created; so if you decide to promote a post 1 day after you originally published it, the promotion will only run for 2 days.

The tool is reportedly being rolled out to all Facebook pages (regardless of type), provided they have at least 400 fans.


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