Skip to content

Tom Warren from The Verge gets it just right about Windows 8 |

June 14, 2012

In a new post on The Verge, writer Tom Warren hits the nail right on the head when discussing some of the challenges Microsoft will face when dealing with OEMS as they set prices for Windows 8.

In the post titled Microsoft’s ‘riskiest’ Windows 8 bet: hardware manufacturers, Mr. Warren says the following:

Microsoft is clearly positioning Windows RT as the choice for iPad competitors.


What we’ve seen so far suggests that neither OEMs nor Microsoft have anything that can compete with the iPad on wow factor or affordability just yet. Instead, there may be a mix of tablets, ultrabooks, and hybrids (a throwback to 2002) running Microsoft’s new operating system — offering what OEMs and Microsoft would call an alternative to the iPad.

Apple’s scale affords discount prices on bulk components, while its deft management of its largely Chinese supply chain keeps operational costs to a minimum. Lacking these advantages, Microsoft’s partners seem unable to match Apple in terms of price and quality — foregoing one fundamental for the other. In this way, Microsoft’s breadth of OEMs are a disadvantage, as they compete against each other for razor-thin profit margins.


From → Uncategorized

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: