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Boeing’s Dreamliner has to rise again – the future of world aviation needs it | Business | The Observer

January 21, 2013

As Boeing showed off its multibillion-dollar baby on the Dreamliner’s promotional world tour in 2011, one quirky feature was regularly pointed out: a sleekly designed but redundant ashtray, a compliance with regulations laid down in a different age. In the darkest torments of Boeing executives during the past few incident-packed weeks, it may have finally appeared of use: somewhere to enjoy the cigarette of the condemned, a quiet smoke to mask the smell of burning battery.

A little over a week ago, America’s government and air authorities stood shoulder to shoulder with their top exporter, Boeing, to assure the world that the plane was safe after a string of incidents from fuel leaks, windscreen cracks and battery fires. They still say it – only, right now, that no one should fly in it.

By Wednesday, a diagnosis of teething problems was no longer enough. The burning battery was back, and Japanese authorities said the latest incident was “highly serious”. Corrosive fluid had leaked down through the state-of-the-art electronics below the cockpit. Hideyo Kosugi, a Japanese safety investigator surveying the All Nippon Airways 787 that had made an emergency landing at Takamatsu airport, said the stuff had gone right through the floor.

After the Japanese airlines operating almost half of the Dreamliners worldwide decided they could risk it no longer, the US Federal Aviation Administration grounded all 787s in its jurisdiction. From India to Qatar, Poland to Chile and finally Ethiopia, the global fleet was taken out of action, an ignominious fate for a plane that had been so eagerly anticipated for so very long.

In an industry where different models are normally denoted by numbers alone, naming the 787 the Dreamliner was to invite attention: a bold statement that this was to be something fundamentally different. This craft does not simply carry the commercial aspirations of Boeing; it has become symbolic of aviation’s promises for a greener, quieter future.

For passengers, there was the thrill of bigger windows, funky lighting and increased cabin pressure, said to reduce the ill-effects of flying. Thomson, the first UK customer, has built an ad campaign around it. But for airlines, the critical selling point was fuel efficiency, where the airline executives’ and the environmentalists’ interests briefly coincide.

While rivals mutter that the aspirations have yet to be matched in operations, the lighter plane promised a 20% cut in the soaring fuel bills that have wiped out profits for many airlines.

The Dreamliner also promised a range unique for an aircraft of its size, potentially making direct flights to long-haul destinations viable with fewer passengers, not least, the secondary cities in the emerging Bric economies – Brazil, Russia, India and China – to which business people in the UK apparently clamour to fly.

Improvements in those spheres are by no means unique to the Dreamliner. But perhaps more than any other plane, it has come to represent the technological innovation that the aviation industry claims will allow it to meet its wider obligations to the world: that we can fly and not fry, even with ever more flights.

A carbon dioxide “roadmap” produced by Sustainable Aviation, an industry group addressing environmental issues, sees the fuel efficiencies delivered by the 787 and its successors as a way to cut about a third of all projected carbon emissions, a major part of a plan that would let traffic double by 2050 and still meet the emissions targets aviation signed up to in the wake of the Kyoto climate negotiations.

For airports in Britain’s crowded south-east, the Dreamliner is also a name to conjure with. Briefly in operation here since Qatar Airways’ inaugural flight just before Christmas, it claims a “noise footprint” some 60% smaller than other planes its size. Around Heathrow, such contours spell votes: Boris Johnson has spoken of 750,000 Londoners having their lives blighted by aircraft noise

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Boeing’s Dreamliner has to rise again – the future of world aviation needs it | Business | The Observer.

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